5 Tips on How to Create an Effective Landing Page

We are going to discuss with you our 5 favorite tips on how to create effective landing page that convert in this post. You can follow these techniques to convert your landing page to high conversions rate.

Creating an effective landing page is the key to ensuring your pay-per click advertisements are generating the right leads and your offer is being made the most of. Without a good landing page, your business is likely missing the opportunity to generate further sales to your site. It has to be perfect.

If your landing page is persuasive and attracts the attention of your visitors, it’s more likely to convince them to complete a conversion. If you’re in the process of building the landing pages to your site, here are some simple steps to build the ideal landing page for your site.

How to Create a High Converting Landing Page

Here are some important tips to a landing page that are converts your landing page to high conversions rate.

1. Create a clean and organised design

The purpose of your landing page is to make it as easy as possible for your visitors to convert into a customer. Therefore how the page looks and the way it’s structured will be crucial in how well your landing page works and converts visitors into customers by filling out a form, making a purchase or signing up to your newsletter.

There are 3 aspects that you should consider when it comes to creating the buttons for your call to actions on your landing page – the colour choice, placement and the size for each. Buttons will be the aspect of the website that users click to commit to an action, so these are extremely important when you discuss this with your web design agency or direct developers that are creating your site.

2. Keep things minimal

If you want to have the best chance of making your visitors convert, similar to having a clean design you need to make sure that your landing pages are kept minimalistic. Ensure the page is clean and there are no distractions on the page, such as pop-ups. You need to just provide the visitor with what they need to know and nothing else.

If you overwhelm your visitors with too much information, it’s likely to fluster them and make them click off the page rather than engage with it. Ensure structure on the page by using headings, bullet points and reasonable spacing within your content. Key info should be placed at the top of the page, showing above the fold in the visitor’s direct vision.

3. Ensure your page is mobile-friendly

Many more users are using their mobile devices to access information as society shifts towards using handheld whilst on-the-go. This is particularly important from a search engine point of view with Google announcing that they now prioritise mobile devices over desktop websites when indexing pages on their site. Your website should look and feel great on mobile devices for users – it should be quick, easy to navigate and clickable.

4. Make your forms short

Although it’s natural as a marketer to want to collect as much information possible about your users, when it comes to your landing pages, it’s actually better to keep things short and simple. When a user comes across your form and finds there’s multiple fields to fill out, they’ll consider this extremely time-consuming and are less likely to fill it out. If your conversion requires a form being filled out, simply ask for the essential information that’s needed rather than smothering your visitors with several questions to ask.

5. Tailor your landing page to different audiences

When you create an offer that’s gaining plenty of attention, it’s likely that it’ll be getting traffic from all kinds of different traffic sources. If this is the case, it would be worth looking into customising your landing pages for the different audiences that are arriving to your site.

A user coming to your site via social media is likely to have different intentions to that of a user that has come via a paid channel. Have you got the right messages for the different purchasing stages of a consumer? Do you need multiple messages to cater to each of the audiences? These are questions that you should be considering to yourself.

Finally, test your landing page

Regardless of the tips that you use when creating your landing page, the final stage should always be that you test your landing page to see how effective it is. You should set your page live so you can then track its performance to determine where your landing page is going right and where it’s going wrong. By continuing your testing, you’ll be on your way to creating the perfect landing page.

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