4 Common Digital Marketing Scams You Need to Avoid Them
In recent years, more and more businesses have been getting into digital marketing for products and services. It’s a huge industry, and many business owners are doing their share of digitally advertising their brands. It’s no wonder, though. Digital marketing is highly effective because most people now have internet access. This is also why there are now many digital marketing agencies that provide services to businesses in terms of digital marketing.
However, among these digital marketing agencies, it’s inevitable that among them would be bad apples. And when we say bad apples, we mean digital marketing agencies that, instead of doing what they’re paid to do, are just taking your money and cheating their way out.
Common Digital Marketing Scams
So, what kind of scams are they doing? Here are some of them.
Website Performance Issues
For a lot of companies, having a website nowadays is an essential thing in digital marketing. As business owners, we want our websites to look fresh, accessible, very good in functionality, and very fast for our customers.
However, there are a lot of fake digital marketing agencies that will say otherwise. What they do is contact you and say that there’s something wrong with your website. If you take the bait, they will offer to fix your website for a price. After they get the money, they’ll suddenly disappear.
Look, if you want to make sure that your website is doing okay, there are a lot of digital marketing agencies around the world. Since the work is online, you can usually hire an overseas company to do it for you. There are a lot of reputable digital marketing agencies in your local area and abroad. In fact, this year, there are 10,776 digital marketing agencies in the US alone, an increase of 21.8% from 2022. The digital marketing agency industry is also growing faster in other countries, such as Australia. The market size of the digital marketing industry in Australia right now is 2.7 billion. And its market size is expected to increase by 10.8% at the end of this year. This means that the number of digital marketing agencies is expected to increase, making it easier for people to find digital marketing sydney, Perth, or Melbourne.
In digital marketing, social media is at the forefront. Almost everyone with internet access nowadays has multiple social media accounts from different social media platforms like Twitter, Facebook, Instagram, etc.
If you want to be successful on either of these sites, one thing you have to do is to gain more followers and post interactions. The more followers and interactions you get, the farther your reach will be on the platform.
This means that with this concept, businesses can advertise their brands to different parts of the world, which is a huge win for them. However, fake digital marketing agencies take advantage of this fact. They promise your business profiles to have a lot of followers and interaction, and they’ll give you that. However, there’s a catch.
Those profiles that follow your business profile and interact with your posts are fake accounts. It’s actually from a “like farm” or something similar that uses hundreds of phones and thousands of fake accounts to interact with your profile. While this might seem a good thing, remember these fake accounts and bots aren’t recognized by the algorithm, meaning they wouldn’t advertise your brand to others.
Fast Track SEO
Let us preface this by saying that fast-track SEO doesn’t exist. SEO marketing takes time since it involves organically increasing your rankings in search engines. If you encounter a digital marketing agency that talks about a trick or a hack that they can use to get your website to the first page of Google in just a few days or weeks, that’s just a scam.
Usually, they’ll do some black hat shenanigans that can potentially get your site blacklisted by Google. On the other hand, legit digital marketing agencies use white hat methods to make sure that your site will stay in the good graces of Google while increasing your search engine results at the same time.
Outsourcing Bad Content
If you see a digital marketing agency offering articles at rock-bottom prices, chances are that they’re outsourcing their content from inexperienced or outright bad writers. What you want is good content that is easily understandable and informative, and you can’t get that from bad content.
Usually, you can get bad content from a middleman, so avoid those. What you can do instead is to hire overseas. There are many people out there, who aren’t even in the west, that speak very good English, and sometimes, they can even be better than native English speakers. Many companies dabble in creating digital marketing content with their help every day.
Digital marketing is the most popular form of advertising right now. There are a lot of digital marketing agencies already. But as usual, there will always be people looking to scam money out of others. The ones listed above are the most common scams that they run, so beware.
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